It was a sea of skin, peroxide and fake tan — over 1000 women in bikinis descending on Bondi Beach in an attempt to beat a world record that didn't actually exist.
The event, organised as a promotion between Cosmopolitan Magazine and Gillette, aspired to set a Guiness World Record for the "world's biggest swimsuit shoot".
A blend of 100 paid models and many more volunteers — mostly more interested in the free $120 goody bag than the notion of creating history — gathered in the sun.
In keeping with Guinness protocol, an achievable but challenging goal of 300 babes in bikinis was set to be officially recognised.